MOAC is moving forward with the “One Locality, One High-Value Agricultural Product” initiative, aiming to upgrade agricultural products by 2026.

News No. 130/2025 11 November,2025

     Ms. Thanyathitha Boonyamanikul, Deputy Secretary-General of the Office of Agricultural Economics ,OAE , MOAC, revealed the results of monitoring the "One Locality - One High-Value Agricultural Product" project which the Ministry of Agriculture and Cooperatives established to develop and increase the value of agricultural products and services based on the principle of "Manufacturing to Market Demand, Innovation-Increasing Income." 500 localities have been designated as pilot areas by 2027.
     For fiscal year 2024, the target is 100 localities, 200 localities in 2025, and 200 localities in 2026. This initiative is an integrated effort among agencies under the Ministry of Agriculture and Cooperatives.
     This initiative promotes the development of high-value agricultural products and services in three groups: 1) high-value agricultural products for export 2) high-value agricultural products with processing and 3) creative agricultural products and services. Reflecting community identity, it covers economic crops, insects, and creative services, as well as livestock and fisheries.
     In fiscal year 2025, agencies under the MOAC selected 251 local farmers nationwide to participate in the project, exceeding the target of 200 localities. This year, Smart Farmer and Young Smart Farmer groups were selected to address pain points in product production and develop high-value agricultural products. 
     Results achieved in all areas include: 
     170 localities/products in economic crops, insects, and creative services, such as rice, bananas, durian, longans, mangosteens, mangoes, coconuts, coffee, mulberry, and crickets. 
     35 localities/products in livestock, including beef cattle, dairy cattle, meat goats, milk goats, buffalo, pigs, broiler chickens, egg-laying chickens, ducks, and animal feed crops.
     46 localities/products in fisheries, covering 13 product groups, such as ornamental fish and live freshwater fish. Live sea shrimp, giant freshwater prawns, sea bass, sea crabs, rice paddy frogs, oysters, crocodiles, tilapia, and processed aquatic animal products. 
     CPPE field visits revealed that the selected groups analyzed problems and developed solutions. Relevant agencies provided support in various areas, including knowledge transfer, such as production technology (natural silk dyeing techniques, black chicken farming, and cantaloupe cultivation), accounting, entrepreneurship, and online marketing.
     Furthermore, production factors were supported, such as water systems in demonstration plots, product labels, packaging, and public relations materials, which helped reduce costs for the farmer groups. This support led to the development of new products such as cricket cookies, giant catfish crackers, crab fat chili paste, fermented fish, and coconut milk salted eggs. 
     Furthermore, the value-added of low-grade or undervalued produce, such as giant catfish, tilapia, crickets, and previously discarded raw materials, such as crab , was repurposed for processing. 
     Furthermore, attractive packaging, public relations materials to raise awareness, and the development of product quality standards have built consumer confidence, enabling the farmer groups to expand their online and offline marketing channels and increase their product sales. Continue to increase income.
However, some farmer groups lack the funds to develop their facilities or modify equipment to meet standards, which is a key factor in consumer confidence and expanding sales opportunities. Therefore, relevant agencies should support access to funding sources, along with providing knowledge on product standards and focusing on continuous marketing support.
     For fiscal year 2026, the Ministry of Agriculture and Cooperatives aims to select 200 additional local farmer groups to participate in the project.
The Office of Agricultural Economics (OAE) has established a monitoring plan for 2026 and will evaluate the performance of participating farmer groups in 2024-2025. This will enable relevant agencies to use the evaluation results to support more efficient operations.

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